implementing customer ‎ relationship management (crm) in the framework of electronic- government

نویسندگان

طاهر روشندل اربطانی

استادیار دانشکده مدیریت دانشگاه تهران، ایران عطا غفاری

استادیار دانشکده ادبیات و علوم انسانی دانشگاه محقق اردبیلی، اردبیل، ایران حبیب ابراهیم پور

استادیار دانشکده ادبیات و علوم انسانی دانشگاه محقق اردبیلی، اردبیل، ایران

چکیده

electronic government is a new concept that governments according to level of development implement in different ways. utilizing informational systems in business sections has created potential context for developing electronic government. customer relationship ‎management (crm) is an important system in management that helps to develop electronic government and promote citizenship-based in organizations. there are a few studies about implementing customer ‎ relationship management in framework of electronic government. however, this article surveys electronic government in technical approach and supply chain, then it develops graphical model for implementing customer ‎relationship management in framework of electronic government. this survey is done with delphi method and presents electronic-government model based on customer ‎ relationship management. it is surveyed with modular factors, flexibility and criterion definition. finally, it develops suggestions for implementing customer ‎ relationship management in framework of electronic- government.

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